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In his 2006 book The Laws of Simplicity, John Maeda poses the ten principles of simplicity:

1. Reduce

The simplest way to achieve simplicity is through thoughtful reduction.

2. Organize

Organization makes a system of many appear fewer.

3. Time

Savings in time feel like simplicity.

4. Learn

Knowledge makes everything simpler.

5. Differences

Simplicity and complexity need each other.

6. Context

What lies in the periphery of simplicity is definitely not peripheral.

7. Emotion

More emotions are better than less.

8. Trust

In simplicity we trust.

9. Failure

Some things can never be made simple.

10. The One

Simplicity is about subtracting the obvious, and adding the meaningful.